Posts in Startup Insights
Market Segmentation Fundamentals: Why Segmentation is Critical to Customer Growth

Market segmentation is a data-driven exercise that founders should engage in at various points after they begin selling to customers. To figure out your market segments, your team should be looking at factors such as market size, growth rate, CAC, win rate for gaining customers, and average LTV. Based on these numbers, you can then determine your sales activities, marketing initiatives and even your product roadmap. In this series, we'll discuss key topics around market segmentation and give you a framework for doing it effectively for your startup. 

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How NOT To Apply To An Accelerator

Since first launching in 2008, Dreamit has received thousands of applications – heck, I’ve personally reviewed thousands of applications in the not quite three years since joining Dreamit. I’ve had the pleasure to read some really excellent applications that crisply and concisely showcased what made that startup shine. And then there were those other applications. 

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Digital Marketing 101: How to Grow Your Startup

Before answering the "how" of digital marketing, entrepreneurs should ask who they are marketing to and why this audience might need their product or service. As CEO of Startup Professionals Martin Zwilling points out, digital marketing is "all about selling solutions (not technology) to real customers who have real needs and problems they want to be solved." By identifying who your customers are and how you will solve their problems, you'll be well on your way to marketing success.

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Building The Culture At Your Startup: How to Engage Your Employees

Engagement is a huge problem in the American workforce. In 2015, Gallup found that 50.8% of employees were not engaged and almost 18% were actively disengaged. Big firms experience this problem more acutely than startups, but founders often see the disparity between their level of excitement and their employees as well. Learn how to keep employees engaged by building a community within your startup. 

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How to Find and Work with The Best Startup Advisors

Last week we hosted a panel about the importance of Advisory Boards for startups. Unlike a board of directors, an advisory board is much more informal and commonly utilized on an ad hoc basis by founders when they need help. Advisors make critical introductions, provide essential tactical advice regarding business strategy, fill in knowledge gaps, and signal to the market that your startup is worth engaging with.

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