When pitching to VCs, one of the most frequent errors founders make is incorrectly presenting their total addressable market, or TAM for short. Perhaps because this number is hypothetical and dependent on so many different factors, some founders do not give it the time it deserves. In this post, we offer some tips on how to impress investors when presenting your TAM.
Under lean startup methodology, founders attempt to eliminate as much uncertainty as possible to create some order out of the chaos involved in starting a company. Failures are inevitable; but, great founders know how to fail quickly and cheaply, rather than trying to take on boatloads of venture capital funding to solve a problem with an approach that doesn’t scale or, even worse, to solve a problem that does not exist or is not that painful. Read more about strategies you can use to identify and de-risk key assumptions.