Selling in education is notoriously hard, and there are many strategies that have been employed to crack the market and reach customers. The range of customers in edtech requires a more personalized approach for each group. This panel aims to provide a framework for developing a G2M strategy in edtech. 

Get the answers to questions such as.. 

  • How does G2M strategy in edtech differ from G2M in other sectors? 
  • What are some of the lessons founders have learned when dealing with RFPs?
  • Are there any tricks to shortening the long sales cycle with schools? 
  • Does the freemium model work in edtech?
  • Should you factor in parent teacher associations into your marketing program? 
  • Does content marketing make sense in education? How can it be used effectively? 
  • And much more...