Podcast: Selling to Property Managers
There are now about 50 million rental homes in the U.S. with 100 million tenants. And this does not even include commercial spaces. The gatekeepers of this huge market are property managers, notoriously busy people who often manage dozens of properties, all with different needs and requirements. Property management still lags behind other industries in terms of innovation, but managers increasingly see tech products as a way to differentiate their spaces and to save money. This webinar is focused on how to sell to property managers.
How property managers find and adopt tech products
Trends in the market and the biggest pain points for property managers now
How to successfully pitch a pilot to a property manager
What kind of data are property managers looking for from startups