A Webinar on Best Practices for Reaching New Audiences | Presented by Magma Digital & Dreamit
With the proliferation of tools and techniques for research, marketing to multiple segments has never been easier. In this webinar, Stephen Bouikidis of Magma Digital will present tools and tactics that enable founders to evaluate opportunities and reach new audiences. It’s critical to develop a strategy around the “Who?” of your target market and the question of “Why should they care?” With these questions as a foundation, you can develop the right value proposition for each market segment.
What you can expect to gain from this webinar:
Learn about what market segmentation means (definition and examples)
Take part in a segmentation exercise on "Ways to segment"
Learn about different strategies for market segmentation (demo, geo, interest, etc.) and how to choose one that best fits your startup
Hear case studies of successful market segmentation
Find new tools that enable a scalable and streamlined way to study different customer groups
Meet the Hosts
Stephen Bouikidis | Principal of Magma Digital | @MagmaDigi
Stephen Bouikidis is the principal of Magma Digital, a marketing consultancy focusing on digital strategy and go-to-market readiness. Prior to his current role, Bouikidis ran several digital agencies and a CMS software development company. Core industries of focus include big pharma, biotech, health tech, public health and medical device. His experience spans everything from creating digital strategies, implementing website projects from start to finish, new product launches, development & administration of digital ad campaigns (Google AdWords, Facebook, YouTube, Ad networks, email marketing). In addition to marketing strategy work, much of his work is concentrated on application development, sales training and integration of marketing with sales systems. He has a degree in Communications (with a focus on Advertising) from Temple University and a marketing strategy certificate from Cornell University.
One of Magma's team members will join Bouikidis on the webinar. Each of the Magma team members has over twenty years of marketing experience in healthcare and technology industries. They have implemented large-scale national and international marketing programs and have taught marketing at universities in New York and Philadelphia.The Magma team also has extensive experience in consumer electronics, financial services, education, oil & gas and non-profits.