Healthcare in the United States is a $3.3 trillion industry with a large amount of regulation, countless stakeholders, and opaque pricing systems. Selling into the healthcare industry poses challenges that digital health and medical device founders must overcome to successfully grow their businesses.
In our upcoming Dreamit Live event, Dreamit Healthtech Managing Director Adam Dakin will be speaking with Subha Airan-Javia, CEO of TrekIT, a healthcare IT startup that has succeeded in selling to clinicians. We’ll cover a series of topics that are critical to know as an early stage startup in healthcare, including…
How to involve key stakeholders
How to present security documentation to build trust
How to think about your end user and include them in the feedback process
How to market to end users
How to time sales in healthcare