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Somatix employs real-time analysis of the three-dimensional vectors that represent hand motion, allowing it to identify and distinguish between our daily gestures, such as eating, drinking, smoking, taking medication or even shaving.
Dreamit Managing Director Andrew Ackerman discusses challenges with emerging market investing, what smart investors understand about timing, how accelerators compete, differentiate and win, and how angels and VCs need to think differently to drive returns.
Homesnap is a productivity and marketing app for real estate agents. The startup just announced a $14M Series B led by Updata Partners. The startup claims that around 75% of the real estate agents in the United States are using the Homesnap product.
Our friends at 43North are looking for awesome startups that are willing to relocate to Buffalo, NY and receive a $500k or $1M investment. 43North has crowned 37 winners since coming on the scene as part of Governor Andrew Cuomo’s Buffalo Billion initiative in 2014. Alumni of the program have gone on to raise more than $70 million. See their portfolio here.
Startups have a limited budget for marketing, so it's critical that they prioritize how those dollars are spent. Market segmentation can help startups prioritize their resources to achieve the largest impact with the leanest budget. It's a data-driven exercise and a key component of any marketing plan. In this webinar, Stephen Bouikidis and Mary Jordan of Magma Digital will present tools and tactics that enable founders to evaluate opportunities and reach new audiences.
Dreamit Health alum Somatix beat out over 40 other startups to win the first-ever "Market Disrupt" pitch competition at the "Employer Healthcare & Benefits Congress and World Medical Tourism & Global Healthcare Congress."
Commercial real estate just got a little more efficient. CRE data startup Reonomy announced a new $16M funding round led by Bain Capital Ventures. The startup is also entering a partnership with Newmark Knight Frank, allowing the brokerage to layer Reonomy data atop its own data. We dive into the big problem Reonomy is solving.
Market segmentation is a data-driven exercise that founders should engage in at various points after they begin selling to customers. To figure out your market segments, your team should be looking at factors such as market size, growth rate, CAC, win rate for gaining customers, and average LTV. Based on these numbers, you can then determine your sales activities, marketing initiatives and even your product roadmap. In this series, we'll discuss key topics around market segmentation and give you a framework for doing it effectively for your startup.
It's critical to constantly get feedback from customers when building a startup. Maybe you are launching a new product or rolling out a new feature. Maybe you are just launching your company and you want to get feedback on your minimum viable product. Maybe your feature set has become unwieldy and you are trying to figure out which parts of the product people value the most. Here's a way to conduct customer interviews in a scalable way.