The Dreamit Blog
Dreamit Health alumnus from 2016 raises $6M in venture funding. Utilizing sensors built into a range of wearables, including smartwatches and smart bands, the Somatix platform allows organizations to remotely maintain continuous, bi-directional contact with those under their care.
A 2017 study by BrightEdge shows about 51% of all web traffic is generated through organic searches (SEO). However, 10% is generated through paid searches (SEM). So, the smart choice is to leverage both to increase your B2B leads. To drive traffic your way, your B2B company must produce quality content. If not, your page rankings will never increase. Your content needs to be SEO-friendly for it to show up in search engine results. You want to be sure that search engines understand what the content is about, so they can send the right traffic to it.
In terms of shocking moments and surprising fads, 2017 is yet to disappoint. Amidst a sea of fidget spinners, “covfefe,” and unicorn frappucinos, one welcome trend is the unprecedented number of dollars and deals pouring into digital health. With an unremarkable first quarter followed by record-breaking deals in Q2, the digital health funding landscape is poised to have it’s best year yet if the momentum continues.
Before answering the "how" of digital marketing, entrepreneurs should ask who they are marketing to and why this audience might need their product or service. As CEO of Startup Professionals Martin Zwilling points out, digital marketing is "all about selling solutions (not technology) to real customers who have real needs and problems they want to be solved." By identifying who your customers are and how you will solve their problems, you'll be well on your way to marketing success.
PeopleGrove, an edtech startup which has built a software platform to connect students and professionals with advisers, coaches and mentors, has raised $1.8 million in seed funding. The funding round, coming less than a year after graduating from the Dreamit edtech accelerator in Spring 2016, was led by Reach Capital, with participation from Bisk Ventures, Collaborative Fund, Floodgate, GSV, Launch Capital, RiverPark Ventures and University Ventures.
The team at Strategic Property Partners, the joint venture between Bill Gates' Cascade Investment and Jeff Vinik, owner of the Tampa Bay Lightning, recently announced a name for their $3B urban redevelopment project: Water Street Tampa. Learn about the project here.
emocha Mobile Health has been awarded funding by National Institute on Drug Abuse (NIDA) to study and commercialize adherence technology for people with opioid addiction. In partnership with the University of Washington and Boston Medical Center, emocha will assess patients on office-based buprenorphine treatment using video direct observation.
The prop tech market is ready for major growth. Investor confidence in the sector has risen to 8.3 from 8.2 and startup confidence jumped to 7.3 from 6.6 on a scale of 1-to-10, according to the MetaProp Index. These numbers suggest that large real estate incumbents are more eager and willing to adopt tech products created by startups.
Urban technology is a broad category and encompasses startups that operate within a number of other more obviously recognizable sectors, including construction tech, IoT, energy efficiency, big data, prop tech and more. It becomes a little easier to understand what urban tech means when you know about who urban tech actually is. With that idea in mind, here are some of the leading voices in this new movement that is transforming the way we live in and interact with cities.