The 3 Steps of Provocation-Based Selling

COVID-19 poses unique challenges. We don’t know how long this downturn will last. But challenges create opportunities. That is the spirit of provocation-based selling. The approach flips traditional solution-based selling upside down. Luckily, the strategy can be broken down into 3 steps. 

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Alana Hill
How To End Your Pitch with Your Vision

Getting investors excited about your product is a critical part of raising capital. But founders are often so consumed with talking metrics, milestones achieved, or the capital they need that they sometimes forget to talk about their overarching vision for their startups. In this article, we provide some strategies for selling investors on your vision for your startup.

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#DreamitLive with Ron Gula: Five Slide Pitch Deck

In our most recent episode of DreamitLive, Managing Partner Steve Barsh spoke with Ron Gula, President and Co-Founder of Gula Tech Adventures. In the episode, Steve asked Ron about his “five slide pitch deck.” Ron has the investor perspective as the President of Gula Tech Adventures, but also can empathize with the founder as former founder of his own company, Tenable. Read to see what the five slides include.

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The Data Revolution in Real Estate

Real estate data is notoriously fragmented, but a new crop of startups, including Cherre, are helping businesses harness disparate data sources and gain a competitive edge. In this episode, Urbantech Managing Director Andrew Ackerman sits with L.D. Salmanson, founder of Cherre, to discuss his startup’s path to becoming a leader in real estate data.

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Startup Equity & Funding: 5 Catastrophic Startup Mistakes

A thoughtful strategic approach to equity structure and allocation is critical for all startups. Yet, over and over again, startups often make avoidable mistakes that can have catastrophic downstream effects. In this #DreamitLive, Managing Director Adam Dakin speaks with Geoff Starr, Partner at Cooley, about five common mistakes and how to avoid them. Geoff has developed great pattern recognition, having counseled hundreds of startups on raising capital and allocating equity.

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