How to Answer Customer & Investor Questions Like A Pro

Too many startup founders don’t directly answer potential investors’ and customers’ questions during initial pitch meetings. As a result, they lose credibility, momentum, and the opportunity to raise new funding or earn more revenue. In this article, we share a simple acronym—BLUF—you can use to remind yourself to give direct answers to questions after you’ve pitched your company. BLUF, short for Bottom Line Up Front, will help you remember to not make this common mistake.

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Jack Kaufman
How To Impress Investors with A Flashback Pitch Deck [In 2019]

During a pitch, you’ll typically have one to two minutes to capture investors’ attention. If your startup has traction, you can use a Flashback Pitch Deck to wow investors and set your startup apart at the very beginning of your pitch. A Flashback Pitch gives investors a preview of your problem statement, solution, market opportunity, traction, and current fundraise. In this article, you’ll learn how to create a Flashback Pitch Deck and use it to great effect.

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Jack Kaufman
How to Create a Killer Competition Slide (Hint: Don’t Use a Magic Quadrant!)

When presenting their competition to investors, entrepreneurs typically make two mistakes: they don’t have a complete knowledge of who their competitors are and they present their competitors using a Magic Quadrant. In this article, we delve into why you shouldn’t differentiate your company from its competition with a Magic Quadrant. We also take a look at why you should use a Power Grid to show how your startup is different from its competitors. Finally, we explain how to format your Power Grid to maximize its impact.

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The Most Important Question to Ask Potential Investors After Your Pitch

After pitching VC’s, the biggest mistake most founders make is not knowing the right question to ask to understand what they’re really thinking. But, what’s that key question? In this article, we share that question with you and discuss the importance of viewing your fundraise as a sales process. After all, you’re selling equity in your company to investors. We also share common investor objections to funding your business and how you should respond to them.

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Jack Kaufman
How To Gather Honest and Valuable Customer Feedback

It’s not enough to speak with your customers and hear their thoughts. You need to hear their honest thoughts about your product and its potential value. Most early customers will only want to give your startup positive feedback and pat you on the back for all of your efforts. But, you don’t want a pat on the back or unearned compliments—you want to be punched in the face with honest and actionable feedback. When early customers offer you exclusively positive feedback, you run into the danger of getting false positives.

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Jack Kaufman
6 Ways to De-Risk Key Assumptions

Under lean startup methodology, founders attempt to eliminate as much uncertainty as possible to create some order out of the chaos involved in starting a company. Failures are inevitable; but, great founders know how to fail quickly and cheaply, rather than trying to take on boatloads of venture capital funding to solve a problem with an approach that doesn’t scale or, even worse, to solve a problem that does not exist or is not that painful. Read more about strategies you can use to identify and de-risk key assumptions.

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An In-Depth Look at The Medical Device Cybersecurity Startup Landscape

Health systems and hospitals face unprecedented cybersecurity challenges—chief among them is the threat to their connected medical devices. Providers use connected medical to improve patient care. But, by connecting these products to the Internet, they open themselves up to many security risks. To protect these providers and the patients they serve, several startups have focused on securing connected medical devices. This piece will look at the most innovative companies in this space.

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Jack KaufmanSecureTech
SecureTech News Roundup

Read about how a fast-growing physical security startup achieved a $540 million valuation in three years, how one company is revamping its security procedures after Russian interference in the 2016 elections, and more pressing cybersecurity news in this week’s SecureTech News Roundup.

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Jack KaufmanSecureTech
The Proptech Startups Using VR & AR to Reshape Real Estate

According to Goldman Sachs,  virtual and augmented reality (AR) will become an $80 billion market by 2025, and $2.6 billion will be specifically for real estate. The medium is extremely powerful. About 30% of the neurons in the brain are dedicated to vision, compared to only 8% for touch and 2% for hearing. Over the past week, Zillow announced the rollout of their 3D Home tool, which lets real estate agents show immersive VC views of homes for sale. Read about the startups innovating in this space.

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Charles LaCalleurbantech