Video: Increasing Sales with Market Segmentation

Startups have a limited budget for marketing, so it's critical that they prioritize how those dollars are spent. Market segmentation can help startups prioritize their resources to achieve the largest impact with the leanest budget. It's a data-driven exercise and a key component of any marketing plan. In this webinar, Stephen Bouikidis and Mary Jordan of Magma Digital will present tools and tactics that enable founders to evaluate opportunities and reach new audiences. 

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Market Segmentation Fundamentals: Why Segmentation is Critical to Customer Growth

Market segmentation is a data-driven exercise that founders should engage in at various points after they begin selling to customers. To figure out your market segments, your team should be looking at factors such as market size, growth rate, CAC, win rate for gaining customers, and average LTV. Based on these numbers, you can then determine your sales activities, marketing initiatives and even your product roadmap. In this series, we'll discuss key topics around market segmentation and give you a framework for doing it effectively for your startup. 

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How to Create a Scalable Customer Interview Process

It's critical to constantly get feedback from customers when building a startup. Maybe you are launching a new product or rolling out a new feature. Maybe you are just launching your company and you want to get feedback on your minimum viable product. Maybe your feature set has become unwieldy and you are trying to figure out which parts of the product people value the most. Here's a way to conduct customer interviews in a scalable way. 

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Sidewalk Labs Launches API Layer for Urban Mobility

Sidewalk Labs announced the launch of a new spinoff company, Coord, that will be a connective tissue for street-related data, government, private companies, emerging mobility services, and the people who live in cities. Coord is an API layer for transportation and a coordination platform for mobility services, navigation tools, and urban infrastructure. The company can help a ride-hail service make safer curbside drop-offs, help a navigation app show bike-share options, or help a car-share service give members a better sense of the true cost of their trip.

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Charles LaCalleurbantech
Real Estate Developers Begin to Future-Proof the Parking Garage

According to the WSJ, Developers are starting to future-proof parking garages that may be obsolete in the coming years. With autonomous vehicles becoming an inevitability, garages must be designed to be used for cars now and repurposed for other things later. Master-planned projects in cities like Toronto, Los Angeles, Oslo, San Francisco and Boston are being built with features like curbside drop-off areas for passengers and e-commerce deliveries, which will replace traditional parking lanes. Developers in high-density areas are looking to existing parking infrastructure for conversion projects, with an added benefit of being able to label these "sustainable" projects because they conserve materials. 

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Charles LaCalleurbantech, trends
A Comprehensive List of Real Estate Venture Capital Firms

Every day at Dreamit UrbanTech, we interact with new startups transforming this supply chain, and as part of our 14-week growth-focused program, we bring select startups on a 2-week "Investor Roadshow" where they meet with dozens of investors from both generalist firms and from firms focused on real estate, construction, and products for smarter cities. We wanted to share some of our favorite firms focused on the built environment so you can use it as a resource for fundraising. We will continue to maintain this spreadsheet and will be updating it regularly with new venture investors who we meet who are committed to transforming real estate, construction, and the built environment.

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Mount Sinai Starts Pilot Program with Wellth, an App that Increases Adherence with Financial Incentives

According to Healthcare IT News, Mount Sinai Health System is trying a new way to get high-risk patients to take their medications: financial incentives. The founders of Wellth met executives from Mount Sinai as part of Dreamit Health's customer immersion program when they took part in Dreamit Health Fall 2016 cohort. Now, the startup has enrolled 12 patients in a pilot with the New York health system (supported by a grant from Health 2.0 and the New York City Economic Development Corporation). 

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