Engage Customers to Spur Behavioral Change

Engage Customers to Spur Behavioral Change

When creating a marketing campaign or ad set, asking the question “What’s Powerful Now?” is critical. As a startup, you must deliver value dynamically for users in the moment they seek your service, and you must harness the rapid pace of behavioral change in today’s health journeys.

How to Market to Healthcare Professionals

How to Market to Healthcare Professionals

One of the common themes coming out of the awards shows these days is that marketing to Healthcare Professionals (HCPs) just isn’t cutting it from a creative point of view.  All too often, we hear that no trophy was given within the HCP categories.  But why is this area of health marketing so under-served when it comes to ideas and innovation. Graham Mills of Digitas Health explains.

PetCoach Acquired by Petco

Petco announced last week that it has acquired Dreamit alum PetCoach, a digital services company that connects pet parents with experienced veterinary professionals for personalized answers to improve the overall health and well-being of their pets by providing convenience, data and easy access to expert advice. 

Redox Receives Strategic Follow-On Funding from the Intermountain Healthcare Innovation Fund

Redox Receives Strategic Follow-On Funding from the Intermountain Healthcare Innovation Fund

Redox, the leading integration platform for digital healthcare applications and health systems, announced today that the Intermountain Healthcare Innovation Fund has invested $1 million as a follow-on to the company's recently announced Series B, bringing the final closing to $10 million. The round was led by RRE Ventures with participation from .406 Ventures, HealthX Ventures, Flybridge Capital Partners, and Dreamit Ventures.

Health Tech News Roundup

Health Tech News Roundup

What we're reading in the world of digital health startups, policy, and fundraising announcements.. 

Are Accelerators Just Paid Introductions in Disguise?

Are Accelerators Just Paid Introductions in Disguise?

I was exchanging emails with the founder of one of the larger startup pitch conferences. He had asked me if I would promote his event with some of the Dreamit startups who are currently fundraising. Normally, I’m happy to share these opportunities with our alumni but in this case, this was a pay-to-pitch event and, as a general rule, I’m not a fan of that model.

Podcast: Following the Dollar in Healthcare

Podcast: Following the Dollar in Healthcare

Who stands to benefit from the shift to value based care? What is the payment relationship between each of these entities (cash payments, contractual fees, wholesale pricing, chargebacks, reimbursements, data sharing, etc.)? What innovations are making each of these pieces more efficient? This panel aims to provide an illuminating look at how money flows through the healthcare system from the perspective of top healthcare innovation officers.

Technology and Access to Healthcare

Technology and Access to Healthcare

The most innovative healthcare providers around the country are doing their part to expand access in local communities, but this effort must be complemented by technology developed outside of these organizational structures to make a broad impact across society.

Dreamit Startups Keriton and 101 Win Big at SXSW

Dreamit Startups Keriton and 101 Win Big at SXSW

Two dreamit startups have taken top prizes in their industry pitch competitions at South by Southwest. Keriton, a breast milk management startup, beat out 150 other companies to win the South by Southwest Impact Pediatric Health Pitch Competition. A day later, 101 EDU, which encourages active learning in STEM classrooms, won top prize at Student Startup Madness, a nationwide tournament-style competition digital media startups.

Two Dreamit Startups Recognized By Impact Pediatric Health

The eight leading pediatric healthcare institutions hosting the annual Impact Pediatric Health pitch competition today announced the ten startup company finalists who will compete March 13. Two Dreamit Health alumni, Keriton and Braincheck, are among those recognized. The pediatric tech startups will be competing for one of two $15,000 prizes, and all will benefit from invaluable feedback from a host of industry experts serving as judges at the event, as well as the sponsoring children’s hospitals. Any Interactive or Platinum SXSW badge holder many attend the Monday, March 13 event in the Startup Village at the Hilton Downtown Austin. 

The ten finalists represent the best in digital health and medical device innovation focused on the pediatric market and include: 

  • Astarte Medical Partners, Ewing NJ, NICUtrition provides a universal view of clinical data in real time to assess the state of the preterm infant’s gut health to make more informed decisions. @AstarteVentures
  • CareDox, New York NY, leading digital platform for schools and parents; coordinating immunizations, medications, and other pediatric health data. @CareDox
  • Cast21, Champaign IL, creates waterproof exoskeleton casts for healing broken bones. @Cast21Official
  • emojiHEALTH, Toronto CAN, a messaging bot that activates teens to better manage their health and wellness through meaningful conversations on their mobile device. @emojihealth
  • EpiBiome Inc., San Francisco CA, precision microbiome engineering company that profiles microbial populations and develops phages to eliminate problematic bacteria. @EpiBiome
  • Force Impact Technologies, Gilbert AZ, intelligent mouthguard and platform addresses the mass market's need for an ability to identify, document, and monitor head impacts. @FITGUARD1
  • Keriton LLC, Philadelphia PA, gold standard in breast milk management & analytics for neonatal ICUs to improve process efficiency, patient safety and patient engagement. @KeritonInc
  • Luminopia, Cambridge MA, a new frontier in visual and neurological care that extracts the full value of virtual reality technology. @luminopia
  • Metamason, Los Angeles CA, truly personalized respiratory masks via 3D scanning & 3D printing. Its health-focused software platform uses 3D scans of the body to create individually customized 3D-printed products designed for flawless fit. @Metamason3D
  • Neuroelectrics, Cambridge MA, its Starstim® monitors and stimulates targeted brain areas wirelessly in order to aid in the diagnosis and treatment of epilepsy in the clinic and at home. @Neuroelectrics

The alternates include: 

  • Braincheck, Houston, TX, by taking gold-standard neurocognitive tests and turning them into interactive mobile games, we make tracking brain health easy and accessible. @BrainCheck
  • Certa Dose, Denver CO, focused on savings kids’ lives by eliminating critical medication dosing errors in pediatrics with a simple, more effective dosing solution for medical personnel and parents. @Certa_Dose

Eight leading U.S. Children’s Hospitals – Children’s Healthcare of Atlanta, Boston Children’s Hospital, Cincinnati Children’s Hospital, Children’s Hospital Los Angeles, Children's Hospital of Philadelphia, Seattle Children's Hospital, Stanford Children’s Health and Texas Children's Hospital – came together to create Impact Pediatric Health, a one-of-a-kind pitch competition to help showcase, and support, the best pediatric health care innovations. These children’s hospitals lead the U.S. News & World Report “Best Children’s Hospitals” rankings.

SXSW is working with these leading pediatric hospitals on the event which is part of Startup Village, http://www.sxsw.com/interactive/startup-village, at the Hilton Downtown Austin. In its first year, 2015, Mark Cuban emceed and was one of the judges who selected CareAline as the best of 10 finalists. Last year featured Steve Case, co-founder of AOL and Chairman and CEO of Revolution, as co-emcee, along with Dr. Jordan Shlain. The emcees, and other judges, selected Cohero Health as the winner. This year, one of the event emcees is Daniel Kraft, MD, a well-regarded physician scientist who is Chair for Medicine at Singularity University, as well as Founder and Chair, Exponential Medicine.

“In its first two years at the SXSW Health Track, Impact Pediatric Health has earned a reputation for bringing together the leaders of pediatric medical technology innovations of today and those shaping the future,” said Hugh Forrest, SXSW Chief Programming Officer. “In a rare alignment, eight hospitals are collaborating to support, encourage and foster innovation for pediatric solutions. It is great to see the best pediatric health care and research institutions helping next generation companies accelerate their businesses. Initiatives like this will help ensure our youngest patients always get the very best care possible.”

Impact Pediatric Health showcases technologies that will deliver solutions specifically created for young patients. The ten finalist startup CEOs will have three minutes to pitch how their company is solving unique health care needs of children, from babies to teens. The stage presentation on Monday, March 13, 2017 will be followed by questions from the emcees and judges. A winner among the ten finalists will be announced at the end of the event. All participating companies will have the opportunity to meet one-on-one with the presenting pediatric hospitals. 

Health Tech Trends in 2017

Health Tech Trends in 2017

No matter what happens to the ACA, the trend of providing value based health care has gained a momentum that won’t be easy to stop. If Trump succeeds in eliminating health exchanges and rolling back coverage in states that expanded Medicaid, providers will likely see a dramatic rise in uncompensated care. Hospitals will bear the brunt of this increase in uncompensated care and have an incentive begin utilizing scalable methods for population health management.