Selling into healthcare is difficult because it's a highly regulated industry and there are a large number of sometimes antiquated security systems that may require a high touch approach. What is the process that hospitals use to evaluate health technology? How do you craft a go-to-market strategy for healthcare? This panel will lay out some proven strategies. 

 

 

Further Reading: 

Bill Hapner on Selling into Healthcare

How to Sell Your Healthcare IT Products to Hospitals