Go-To-Market Strategies in Edtech



Selling in education is notoriously hard, and there are many strategies that have been employed to crack the market and reach customers. The range of customers in edtech requires a more personalized approach for each group. This panel aims to provide a framework for developing a G2M strategy in edtech. 

Get the answers to questions such as.. 

  • How does G2M strategy in edtech differ from G2M in other sectors? 
  • What are some of the lessons founders have learned when dealing with RFPs?
  • Are there any tricks to shortening the long sales cycle with schools? 
  • Does the freemium model work in edtech?
  • Should you factor in parent teacher associations into your marketing program? 
  • Does content marketing make sense in education? How can it be used effectively? 
  • And much more... 

Panelists: