Go-To-Market Strategies in Edtech

Selling in education is notoriously hard, and there are many strategies that have been employed to crack the market and reach customers. The range of customers in edtech requires a more personalized approach for each group. This panel aims to provide a framework for developing a G2M strategy in edtech. 

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More Resources: 

How One EdTech Company is Selling to the Impossible K12 Market Pando