The Dreamit Blog
In health, it has always taken partnerships to communicate with and serve an audience in a meaningful way; businesses of all sorts have long been a mash-up of skills in art and a host of sciences. That hasn’t changed. Partnerships can often be arrangements of conformity: acquisitions or vendor relationships crafted to help validate the version of the story the entity in the catbird seat has chosen. These only help strengthen the forces governing the gravitational pull of the familiar.
Tine Health uses just-in-time education to reduce preventable medical errors, saving both lives and money. Read a profile of the Dreamit Health company.
NarrativeDx, an Austin-based health IT startup that developed a way to analyze patient feedback and visualize that information, has closed a Series A round. The startup was part of Dreamit 2014, along with BioBots, Tissue Analytics, RegDesk and TowerView Health.
Kaizen has partnered with Lyft to get patients to healthcare providers cheaply, reducing patient discharge times and missed or late appointments for providers.
Every year 3.6 million Americans miss or delay medical treatment due to a lack of transportation, and every year missed appointments cost our country $150B. Mindi Knebel discovered this problem when, over the course of a month, both sides of her family in rural Iowa and in urban Chicago were unable to find affordable, reliable transportation to access healthcare.
When creating a marketing campaign or ad set, asking the question “What’s Powerful Now?” is critical. As a startup, you must deliver value dynamically for users in the moment they seek your service, and you must harness the rapid pace of behavioral change in today’s health journeys.
One of the common themes coming out of the awards shows these days is that marketing to Healthcare Professionals (HCPs) just isn’t cutting it from a creative point of view. All too often, we hear that no trophy was given within the HCP categories. But why is this area of health marketing so under-served when it comes to ideas and innovation. Graham Mills of Digitas Health explains.
Petco announced last week that it has acquired Dreamit alum PetCoach, a digital services company that connects pet parents with experienced veterinary professionals for personalized answers to improve the overall health and well-being of their pets by providing convenience, data and easy access to expert advice.
Redox, the leading integration platform for digital healthcare applications and health systems, announced today that the Intermountain Healthcare Innovation Fund has invested $1 million as a follow-on to the company's recently announced Series B, bringing the final closing to $10 million. The round was led by RRE Ventures with participation from .406 Ventures, HealthX Ventures, Flybridge Capital Partners, and Dreamit Ventures.
What we're reading in the world of digital health startups, policy, and fundraising announcements..